Joe ARida

In season 1 we spoke with Joe , the owner of Lebanon’s biggest streetwear brand, La Terre Est Folle, and for season 2, we brought him back to dive deeper into the conversation! For Joe, fashion is more than clothing and his brand is a reflection of his personal beliefs. Through LTF’s 5 pillars- body positivity, sustainability, inclusivity, experimentation, and patriotism- Joe seeks to share his vision of the future with his customers. These pillars represent the future of consumption. In this episode, we talk about insecurity culture, unlearning biases & unhealthy consumption, being confident in your body & sexuality, and so much more! Be sure to check out Joe’s instagram @laterreestfolle and @joearida.